The stack that runs our games, offered to you
We didn't build a platform and then look for games to put it in. We built games, needed serious ad infrastructure, and turned that into the product.
Four systems, one integration
Unified auction
A single real-time auction across BidRole demand and 20+ external networks, running server-side for speed and fairness.
- In-app bidding with sub-200ms auction latency
- Per-impression price discovery, no waterfalls
- Transparent take-rate published in every contract
Measurement & identity
Privacy-first attribution that works after IDFA — deterministic where possible, modeled where not.
- SKAdNetwork 4 & Privacy Sandbox support
- MMP integrations: Adjust, AppsFlyer, Singular
- Server-to-server postbacks and log-level exports
Creative engine
Tools and a team to produce, localize, and iterate playable and video creative against live KPIs.
- Playable ad builder with instant preview
- Automated creative variants and holdouts
- Localization into 14 languages
Live-ops & yield
The same live-ops console we use internally: event scheduling, cohort targeting, and yield experiments.
- Floor price optimization per cohort
- A/B testing framework with LTV attribution
- Ad-quality controls that protect retention
What actually happens per impression
- 01
Integrate once
Drop in the BidRole SDK or connect via your DSP. One integration covers mediation, bidding, and attribution.
- 02
Auction in real time
Every impression is priced by a unified server-side auction across all eligible demand.
- 03
Optimize creative & yield
The creative engine and live-ops tools iterate automatically against your KPI — ROAS, ARPDAU, or retention.
- 04
Measure & reconcile
Deterministic and modeled measurement flows back to your MMP and BI stack, with net-revenue reporting.
Works with the tools you already run
Transact through your DSP, attribute through your MMP, verify through the standards bodies.
Attribution
- Adjust
- AppsFlyer
- Singular
DSP
- The Trade Desk
- DV360
- Amazon Ads
Demand
- Unity
- AppLovin
- Meta Audience Network
- Google AdMob
Verification
- IAB Open Measurement
- HUMAN
See the platform against your numbers
Bring a campaign brief or a monetization report. We'll show you what changes.