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BIDROLE
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Studio + ad platform

Building What Comes Next.

BIDROLE is an independent product studio creating apps, games, and digital products designed to launch fast, learn from real users, and grow with purpose.

Contact UsExplore the platform
  • BUILD
  • TEST
  • IMPROVE
  • SCALE
Live auction
eCPM · last 60s
Nova Racers · Rewarded$0.00
Puzzle Atlas · Native$0.00
WordWise · Interstitial$0.00
CoachCam · Sponsored$0.00
0.0%
Fill
0%
Viewability
0ms
Latency
2024
Founded
04
Products
37+
Experiments

Trusted by teams at

  • Apptera
  • Adnexa
  • Mobira
  • Liftrix
  • Monetix
  • GameLift
  • ScaleUp
  • DemandX
  • Apptera
  • Adnexa
  • Mobira
  • Liftrix
  • Monetix
  • GameLift
  • ScaleUp
  • DemandX
One platform, three audiences

Whichever side of the ad you're on, we built for it

BidRole is a game studio and an ad platform in one company. That's unusual, and it's the point.

Why it works

Vertical integration you can actually feel

Owning the games and the ad tech isn't a slogan here — it changes what we can promise.

Own the whole stack

We write the game code and the auction code. That vertical integration is why we can guarantee brand safety instead of just claiming it.

unified auctionbids / sec

Formats players choose

Rewarded video and playables are opt-in by design. Completion rates run above 90% because nobody is being ambushed.

Measurement that survives privacy changes

SKAdNetwork 4, Privacy Sandbox, and modeled conversions — wired into Adjust, AppsFlyer, and Singular out of the box.

One integration, not ten

Mediation, in-app bidding, and attribution ship in a single SDK — the same one that runs our own top-grossing titles.

A creative team on call

In-house designers concept, build, and iterate playable and video creative against your KPI. No agency retainer.

Transparent commercials

Take-rates and rate cards are written into the contract. Media buys in managed UA are visible to you.

How it works

From one integration to reconciled revenue

One SDK or one DSP connection. Everything downstream — auction, creative, measurement — is handled.

  1. 01

    Integrate once

    Drop in the BidRole SDK or connect via your DSP. One integration covers mediation, bidding, and attribution.

  2. 02

    Auction in real time

    Every impression is priced by a unified server-side auction across all eligible demand.

  3. 03

    Optimize creative & yield

    The creative engine and live-ops tools iterate automatically against your KPI — ROAS, ARPDAU, or retention.

  4. 04

    Measure & reconcile

    Deterministic and modeled measurement flows back to your MMP and BI stack, with net-revenue reporting.

See the platform in detail

The numbers behind the pitch

01
Studio
04
Products
06
Markets
∞
Ideas
Portfolio

The titles behind the inventory

Every impression we sell runs inside one of these.

See all titles
Proof

What partners say

The inventory is genuinely first-party, so our brand-safety review took a day instead of a month. Rewarded completion rates are the best we see anywhere.
DWDana WhitfieldVP, Growth Marketing, Northwind Mobility
BidRole's partner desk treats us like a client, not a line item. Placement-level reporting means we can defend the spend in every QBR.
MLMarcus LeeManaging Director, Halogen Media
We replaced four SDKs with one and ARPDAU went up 24% in the first month. The UA team actually shows us the media buys.
PNPriya NairCo-founder, Foxglove Games
FAQ

The questions we get first

We build and operate mobile apps and games, and we run the ad technology inside them. Advertisers and agencies buy that first-party inventory; other studios use our SDK to monetize and grow.

Every impression runs inside an app we own and operate. There's no arbitrage and no unknown third-party supply, so brand-safety review is fast and placement reporting is exact.

Rewarded video, playable ads, interstitials, and native units — tuned per title so they fit the experience instead of interrupting it.

We support SKAdNetwork 4 and Privacy Sandbox, integrate with Adjust, AppsFlyer, and Singular, and provide server-side postbacks plus log-level data on request.

Yes — through private marketplace and programmatic guaranteed deals in the DSPs you already use, or via insertion order with a named partner manager.

Most partners are live within 48 hours of creative approval. Self-serve advertisers can launch the same day.

Ready to reach players who are actually paying attention?

Tell us what you're trying to grow. We'll show you the inventory, the formats, and the numbers.

Contact UsRead the case studies