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BIDROLE
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About

We build the games and the ad tech, on purpose

Most companies do one or the other. Doing both is the only way we could promise brand safety, honest measurement, and transparent pricing and actually mean all three.

01
Studio

One independent product studio

04
Products

Currently building

06
Markets

Exploring globally

∞
Ideas

Always looking for the next one

What we believe

Four rules we don't break

The player comes first

If a format hurts retention, it doesn't ship — no matter what it earns this quarter.

Own the whole stack

We build the games and the ad tech. That's how we can promise brand safety and mean it.

Transparent by default

Take-rates, media buys, and measurement methodology are all documented and shared.

Small teams, real ownership

Squads own a title or a system end to end, from the code to the P&L.

Leadership

The people accountable for it

IA

Imran Ansari

Co-founder & CEO

Previously led mobile growth at two top-grossing studios. Believes the best ad is one the player chooses to watch.

EF

Elena Fischer

Co-founder & CTO

Built real-time bidding infrastructure at scale before BidRole. Owns the auction, the SDK, and the on-call rotation.

DO

Daniel Okafor

Chief Product Officer

Shipped four titles past 10M installs. Runs the studio's product bar and the live-ops practice.

MT

Mei Tanaka

VP, Media & Partnerships

Spent a decade agency-side. Now makes sure every partner has a name, a number, and a straight answer.

CM

Carlos Mendes

VP, Engineering

Keeps 3 billion daily ad requests fast and honest. Advocate for boring, observable systems.

AR

Aisha Rahman

Head of Creative

Leads the playable and video studio. Ships creative variants faster than most teams write briefs.

Story

How we got here

  1. 2024

    BidRole founded

    Three people, one racing game, and a thesis about first-party inventory.

  2. 2024

    Nova Racers launches

    Hits 10M installs in 90 days and funds the rest of the roadmap.

  3. 2025

    Series A

    $60M led by Northbound Capital to build the mediation stack.

  4. 2025

    SDK opens to publishers

    External studios get access to the same monetization stack we run internally.

  5. 2026

    12 markets, 40+ titles

    Local publishing teams and a partner desk for agencies worldwide.

See open roles

Want to work with us, or for us?

Partnerships go through the contact form. Roles are on the careers page.

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