Halogen Media cut campaign setup from weeks to 48 hours
Agency partnership · ongoing · 6 client accounts
The situation
Halogen Media, an independent media agency, had three clients asking for mobile gaming inventory and no efficient way to buy it. Every campaign meant a new vendor onboarding, a new reporting format to reconcile, and a new set of brand-safety questions from the client.
The partnership
Halogen joined the BidRole partner program. That gave them:
- A named partner manager and a shared Slack channel for live campaign questions
- White-label reporting they could put a client logo on, with placement-level detail
- Private marketplace deals transacted through DV360, so buying happened in a tool their traders already knew
- Access to the BidRole creative studio for playable and video builds
How it went
The first client campaign was live 48 hours after creative approval. Within two quarters, Halogen had six client accounts running on BidRole inventory and had grown spend 63% quarter over quarter. Because reporting reconciled to the impression, there were no billing disputes to chase.
"BidRole's partner desk treats us like a client, not a line item." — Marcus Lee, Managing Director, Halogen Media
The relationship is now Halogen's default recommendation for clients who want mobile reach with defensible brand safety.
Want a result like this?
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